World According to Jussi

May 03 2007

Creative finally gets it

In January 2005 the iPod Shuffle was introduced. Creative CEO did not get it and was vocal about it:

So I think the whole industry will just laugh at it, […] it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM.
Let’s fast forward 28 months. Today Creative finally gets it and introduces Zen Stone a direct copy of the second generation iPod Shuffle. Cheaper, obviously.

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